I'm Tyler Wesson.

Product Designer • Human-Computer Interaction Master’s Student

Currently, I work as a Product Designer in State Farm’s Innovation Group.

As Founding Designer at Diddo, I helped secure $2.8M in funding with an interactive prototype in 2024.

I hold a Bachelor’s degree in Media Studies from UC Berkeley and I am pursuing a Master’s degree in Human-Computer Interaction and Design at UC Irvine. In my spare time, I also volunteer design support for youth-focused non-profits.

My design philosophy:

1

Resourceful ideation

I build by leveraging analysis of market competitors, low-cost concept presentation, and design systems to move products down the pipeline efficiently.

2

Stakeholder alignment

No one likes surprises when it comes to the work they need to do. I involve everyone: product managers, developers, marketers, and even executives to get buy-in and build a vision everyone can get behind.

3

Scalability

I firmly believe the future must always be considered when designing solutions. If we brace for impact — whether it be market, technical capabilities or something else — we pave the way for product expansion and an extended market lifespan.